PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION
نویسندگان
چکیده
منابع مشابه
Contribution of Brand Awareness and Brand Characteristics towards Customer Loyalty
Each and every business firm of the world wants to make their customer loyal towards their company product. But not only one factor is responsible for the loyalty of customers. This r esearch is focused on Peshawar region Customer loyalty towards branded milk. For the purpose two dimensions taken under consideration i,e Brand awareness and brand characteristics. Brand awareness includes adverti...
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ژورنال
عنوان ژورنال: Jurnal Muara Ilmu Ekonomi dan Bisnis
سال: 2019
ISSN: 2579-6232,2579-6224
DOI: 10.24912/jmieb.v3i1.3506